Selling Your Home: Does Professional Photography Matter?

We’ve heard it before, “A picture is worth a thousand words.” And so it is….but do the quality of those words matter? Are they muddled and out of focus? Or are they crystal clear?  Well-framed and translating their subject perfectly to the viewer?

As Realtors®, one of our early tasks in marketing your property is to photograph your home. Some agents look to their smartphones.  Some to an impressive camera they may (or may not) know how to use.  And some of us turn to a professional.

In the spirit of our opening thought, we’ll skip the numerous reasons one might turn to a professional photographer and let the results speak for themselves.

Here are images of a home – taken by a real estate agent when she visited the home.

The next set of images are of the same home.   The listing agent, Myra Ilijic of ERA Central Realty Group in Cream Ridge hired a professional photographer to help.  The photographs below were taken by Stephanie Butchin, of Broken Glass Images, photographed the same home. Myra shared both sets of images with us as a powerful illustration of the difference photography can make in marketing your home.

Whether they are used online or in print marketing, which images would you want to represent your property?Which speak to you and accurately portray the pride you have in your home? Photography is just one small part of a successful real estate marketing plan. For more information on how ERA Central Realty Group markets your home and our Gold Star Property Program, please contact us.